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Are You Gathering The Right Data?
If your serious about having a greater impact with your legal marketing, it’s time to start gathering the right data so you know what’s working and whether you’re on the right track. To do this...
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3 Ways to Get More Love From Referral Partners
If your referrals from local professionals are running dry, it might be time implement new strategies to nurture those professional relationships and keep business flowing again. Rather than just...
View Article3 Creative Ways To Capture Leads At Live Speaking Events
A few months ago I had a strategy call with an attorney who was frustrated he didn’t have more business coming in the door. As I started to ask he questions about his current marketing efforts, I found...
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Are You Struggling To Get More Business From Your Website?
Are you struggling to get more business from your website? Are you driving regular traffic but it feels like no one is taking the next step to pick up the phone and call? As you probably know from...
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Google Places is now Google + Local. Here’s What You Need To Know
In an attempt to make finding great local businesses a more social experience and increase accessibility on mobile devices, Google recently launched Google + Local as a new answer to local search. This...
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Overcoming Your Fears of “Indecent” Exposure
Do you feel ‘dirty’ promoting your business? Do you feel uncomfortable picking up the phone to ask for speaking engagements or letting potential referral sources know more about what you do? Whether...
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CSI for a Poor Lead Generating Law Firm Website
One nice thing about attending the Planning for the Generations Symposium last month was the ability to sit down with attorneys and have in-depth conversations about what they felt was…or was not...
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The dangers of placing all of your eggs in the online marketing basket
Was your site affected by Godaddy’s hacking yesterday? Fortunately, only a handful of our clients went down when Godaddy’s servers were attacked by someone living in their mother’s basement–er,...
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Expecting magic vs. momentum in your legal practice
In most professional fields, people seem to equate the word “marketing” with “magic”. Maybe you’ve unknowingly done it in your practice, too. You create a marketing plan, hire the appropriate staff...
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Being held hostage by a contractor or service provider?
It never fails that when we start working with a new client, we discover some area where an old contractor or outside firm is holding their intellectual property hostage. It may be a social media...
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5 great resources for a profitable 2013
We all make resolutions to be more profitable and bring in more business in the New Year, but the real question is… What specifically are you doing to ensure your goals become a reality in 2013? How...
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How Facebook’s New Search Engine Affects Google, SEO and YOUR Law Firm
The big news in the tech world today is Facebook’s unveiling of a new, “smarter” search engine known as “Graph Search”. This tool would seek to effectively rival Google, as users will receive more...
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Tracking Responses with Email Marketing in Your Law Firm
Like those in so many other fields, attorneys are beginning to really understand the benefits of email marketing. While there is so much that can be said about the importance of keeping in touch with...
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3 Ways to Get the Most Out Of Your Attorney Coaching Program
Over the years we’ve worked with many lawyers who have easily spent 6 figures on coaching and mentoring services to get their law firms off the ground. A lot of these coaches are really great. The...
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Blogging to Grow Your Law Practice
There’s no doubt that the Internet has changed the way that most businesses work, especially when it comes to garnering new clients. There are plenty of reasons for that, but web sites and search...
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Search Engine Integration: A “New” Concept That We Recognized Years Ago
It’s good to be validated. Not that we needed it, but it is a good thing to find a widely-respected publication affirm the very advice that you have been giving for years. That happened to us recently...
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My thoughts on the American Academy Webinar
If you’ve followed me for any length of time, you’ll know that I’m very conservative with my recommendations and rarely, if ever, promote outside products, courses or services to my newsletter...
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Low Cost Easy Ways to Repel Tire-kickers and Attract Deep-Pocket Clients To...
If you’re sick and tired of tire-kickers and D-list clients finding their way to your office, it’s time to take a look at your overall client experience and see how you can create an environment that...
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WARNING: Before you sign with a coaching or marketing company this Spring,...
Did I get your attention? Good, because this is important. Spring tends to be an “open enrollment” free-for-all for many coaching, training and legal marketing organizations. We will in fact be having...
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3 Ways to Promote Your Medicaid Planning Services
If you do Medicaid planning in your practice (or you are eager to start), you’re likely searching for more ways to get in front of this sensitive market of seniors, caregivers and medical professionals...
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